About Minds Capital

Minds Capital invests in independent sponsor-led acquisitions of businesses in the lower middle market. As investors, operators, vendors, and publishers, the three Minds principals are deeply embedded in the independent sponsor and searcher ecosystems.

Building in public

Minds Capital is a media first investment firm, leveraging content to not only build the brand and deliver value to the independent sponsors, but to occasionally pull back the curtain and share what's it like to build this business.

Launch announcement of Minds Capital
June 24, 2024
with Niklas James, Will Smith & Max Lummis

Launch announcement of Minds Capital

Listen to the episode
Behind the scenes: Building an Equity Fund for Independent Sponsors
August 6, 2025
with Niklas James, Will Smith & Max Lummis

Behind the scenes: Building an Equity Fund for Independent Sponsors

Listen to the episode

The 3 Founding Partners of Minds Capital

Will Smith

Will Smith

Founding Partner (Arlington, VA)

Founder of Acquiring Minds podcast, leading media platform in the EtA ecosystem with ~400 episodes. Co-founded, grew, and led the most widely read real estate publication in Washington, DC.

Max Lummis

Max Lummis

Founding Partner (Houston, TX)

Founder of LCS, a certified public accounting firm (QoE, tax, more). Founder and GP of LCS Fund 1, a fund investing into deals by LCS clients. Managing member at FHBC, LLC, a real estate investment holding company.

Niklas James

Niklas James

Founding Partner (Saint Petersburg, FL)

Independent Sponsor with 3 platforms. Executive Chairman at Service Star Brands, a home services roll-up. Bain & HBS Alumnus.

Sponsors and searchers,

You are our client.

Niklas is a serial independent sponsor with firsthand experience in the dealmaking journey. Will, through the Acquiring Minds podcast, is a leading voice in the search ecosystem. Max, a forensic CPA, specializes in QoE and transaction services for sponsors.

Helping you is our mission. Providing equity through Minds Capital is a natural next step in our commitment to supporting sponsors. We win when you win.

We look forward to working with you.

Warm wishes,
Niklas, Will & Max | Minds Capital

Established, March 2024